Twitter - Page 2

A collection of posts on Twitter

TwitterMar 31, 2022
Building in Public: How Transparency on the Internet Can Support Your Goals

There are benefits to sharing every step of your journey to achieving a goal. This article delves into why you might want to consider transparency when working towards a goal, also known as building in public.

TwitterJan 4, 2022
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We're longtime Twitter fans, it's been an amazing tool for building personal brands and helping small businesses grow. Yelitsa Jean-Charlies is a good example of both, she's founder of Healthy Roots Dolls and she used Twitter to grow her brand and bring “the beauty of our diversity to the toy aisle.” Since 2017, she's been using Twitter to build

TwitterJul 27, 2021
How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

TwitterApr 22, 2021
Social Media for Nonprofits: Empowering Younger Generations to Take Action

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

TwitterDec 6, 2018
Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link. And recently I’d been wondering the same. Then I heard about Aytekin Tank’s 17-million-impression tweet. Just a few months ago, Aytekin, the founder of Jotform, repurposed one of his popular Medium posts into a Twitter thread. He also p

TwitterOct 4, 2018
Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ‏Tank, felt as 2017 was drawing to a close. As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little zoned out to everything happening around him. Meditative. Introspective. Contemplative. He had many things to celebrate: JotForm had grown to a team of more than 130 people across the globe,

TwitterFeb 7, 2017
What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Twitter has recently relaunched Vine as a camera app enabling users to capture and share short-form video on the platform. And more than 10 billion videos are watched on Snapchat every day. So it’s clear video is inc

TwitterDec 21, 2015
Twitter Video: The Marketing Advantage No One Is Using… Yet!

We’ve talked about how important of a tool video is becoming for marketers. Every day people watch hundreds of millions of hours on YouTube, Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily. Video views are growing so fast that if you don’t jump in now, you might miss out on one of the biggest opportunities for you and/or your company. And that’s why I wanted to talk about Twitter video, which is something not a lot of marketers have embraced yet! Let’

TwitterMar 16, 2015
How to Create Shareworthy Twitter Images: 10 Ways to Maximize Engagement on Your Tweets

For gaining more engagement, clicks, retweets, and replies, Twitter images work. Our own research has helped us see the value of Twitter images as being eminently click-worthy and shareworthy. There are a whole host of different ways to add these engaging images to your tweets. I’d love to round up a list of 10 favorite ways that we’ve tried with Twitter visuals (plus hear any ideas you’ve got as well!) The Data Behind Shareworthy Twitter Images Our early research into Twitter visuals for th

TwitterJan 14, 2015
How to Schedule Retweets to Share at the Perfect Time, Without Ever Flooding Your Followers

This post originally published on May 15, 2013. We’ve updated it here with the latest, newest information, screenshots, and videos. The retweet function has been a favorite way of ours to give appreciation and acknowledgment to the tweets we love. And we’ve often wondered: What happens when we love a lot of tweets? Or when we find an awesome tweet at an odd hour? Being able to schedule your retweets gives you an awesome opportunity to show your support and engagement for other people’s tweets—

TwitterJun 30, 2011
10 Quick Tips To Easily Understand Twitter

Twitter is the most awesome place to be, I’ve found. But looking back to when I started out, there were lots of things I didn’t quite understand. Recently a few people approached me and asked a few questions that for most of us are so normal that we wouldn’t even think about them. Yet, it made me realize that many things on Twitter aren’t quite self explanatory. So here are a few quick clarifications to make it a little easier to get started on Twitter: 1.) What happens if I put an “@usernam