A collection of posts on Twitter
From tools to timing, this guide to scheduling tweets in 2025 helps you show up more often and connect with more people on X/Twitter.
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.
It might feel like the biggest hurdle to overcome with a new social media account, but there are tried-and-tested tactics that really work. Here’s how you can gain your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Learn why this expert marketer thinks X is one of the best advertising platforms right now, and see how to get the most bang for your buck.
In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.
Twitter is changing — but the best ways to grow and engage your following on the platform remain the same. Here are nine tried-and-tested strategies to help you grow on X.
All the latest details about X's algorithm, plus solid, reliable principles that help creators and brands successfully build an audience.
Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.
In this article, I assess how X Premium affected the performance of my posts and whether it's worth it.
Everything you need to know about shadowbans on Facebook, Instagram, Twitter, YouTube, and TikTok — and how to prevent it from happening to you.
Due to recent changes to Twitter's API policy and pricing Zapier’s much-loved integration with Twitter has stopped working. The good news is there’s an alternative that’s easy to set up and free to use.
From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.
In this article, we dive into five apps that are similar to Twitter and share what you need to know about each one.
Advanced Search is a goldmine for marketers and small business owners because you can easily find new customers and search someone's tweets. In this post, we'll show you how, and we'll also share a whole host of other top tips and tricks to help your business win with Twitter Advanced Search.
There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business.
We’ve all gone for a real ride with Twitter verification over the last few years. Getting verified on Twitter — when someone has the blue check mark next to their profile — used to be how Twitter identified notable accounts, but it has since evolved and changed. It used to be that you needed to request verification on the social network; now, anybody with a Twitter Blue subscription ($11/month) and a verified phone number can be verified on Twitter. In this post, we’ll give you a quick overview
Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas for your next blog post. And Twitter offers a fun feature that makes it super easy to gather opinions from your audience on Twitter: Polls. With Twitter Polls, you can create super simple polls directly on Twitter with just the click of a button or a tap on your phone. We’ve been using Twitter polls a lot on Buffer’s Twitter and it’s a really fun and engaging feature that we recommend u
In this #AskBuffer, we cover why consistency is the key to growing your Twitter account.
There are a number of tools out there that allow you to draft, preview, and schedule your threads directly to Twitter in advance. Buffer makes scheduling threads really quick and easy, and it's free. You can follow these steps to get started.
Here's a quick rundown of Twitter's latest features and how small businesses and content creators can leverage them to grow their Twitter communities.
Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.
Scroll through your Twitter feed, and you’ll most likely come across not one but several threads on a variety of topics. There's a good reason for that: Twitter threads, with their longer format, make it possible to break down content in an easy, digestible manner. We’ve even conducted an experiment in the past and found that Twitter threads generally perform better than a simple tweet. Sometimes, a 280-character tweet won’t be enough to get all of your thoughts across, making threads a great t