All posts - page 28
A collection of 2,592 blog posts
Read all about the idea behind Build Week, what it means, and how we're approaching it.
In this interview, we talk with Jack Appleby about loving your craft, career-proofing yourself, and dealing with negativity on social media.
Nonprofits are often the backbone of society, providing critical services to communities in need. Here are 5 organizations you can donate to today.
After experiencing burnout-related vision loss, Erika Ferszt became an expert in the body’s response to stress. Now, as a business owner, she watches out for these early warning signs so she can turn her burnout around before it becomes debilitating.
Companies create communities to build genuine relationships between their clients, supporters, and audiences. This guide will walk you through the steps and best practices for creating and managing a community that connects with your audience.
When Maddy McAllister started her social-impact jewelry company, she thought her mission alone would draw in customers. But she quickly realized they cared more about the quality of the product. Here’s how she turned the business around to have a deeper impact in the long run.
Assie Khoussa’s ability to show up as herself on Instagram plays an integral role in the success of her small business. Learn how the entrepreneur’s authenticity and relatability won over her customers.
If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.
In the second edition of Social Proof, Steph walks through her experience with intentionally building a personal brand.
Creating community with one's followers is a top priority for small businesses and content creators these days, and a Facebook Group is the perfect medium to better connect with your core customers.
Her daughter’s medical diagnosis and months-long hospital stay left Sehreen Noor Ali devastated. But it also taught her lessons in resilience, decision making, and prioritization that made her a better entrepreneur.
Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.
Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.
Wondering how to get started on Google Business Profile? Then here's your ultimate guide. We've spent over 100+ hours learning what works, and what doesn't, so you don't have to.
79% of brands don’t publish regularly on Google Business Profiles—but you can with Buffer. Schedule, manage, and publish all your posts from one place with Google Business Profiles in Buffer.
Kat Boogaard has a freelance writing business many people dream of, bringing in more than $300K in revenue last year. But this year, she’s intentionally scaling back. Here’s why, plus the lessons she’s learned about redefining success.
For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.
Learn how Ambar Driscoll used her platform as an Instagram influencer to create a small business revolving around empowering and helping young women worldwide.
Including a charitable component to your small business can make you feel more fulfilled while also adding value to your brand. These examples from 5 companies will inspire you to give back to your community.
It's not easy to build an agency, much less maintain one for over ten years, but that's what Chris Norton has done with Prohibition PR. In this article, he shares the lessons he has learned from eleven years of running a PR and social media agency.
There's a myth that using third-party scheduling tools will reduce your engagement. This article presents the existing research that debunks this and advice for boosting your engagement.
It’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.
Many business owners may worry about the extra cost of charitable giving, but Susan and Michael Perlman have found that it’s not only a good thing to do, but it’s good for business. Here’s how supporting charitable initiatives has helped their dog daycare succeed.
Have you ever wondered what it's like to have a four day workweek? In this post, I detail the positive experience I've had switching to a shorter workweek while also sharing how some of my coworkers spend their Fridays off.