All posts - page 24

A collection of 2,592 blog posts

Feb 15, 2023
The Beginner’s Guide to Using AI for Social Media Scheduling

In this article, we've shared a handbook for those using AI with social media for the first time. Follow it and (we hope) you’ll get the results you’re after.

FlowFeb 14, 2023
11 Ideas for Your Instagram Reels in 2025

If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.

FlowFeb 13, 2023
My Business Was Hurting My Sleep — Here's How I Built Better Habits

When Yunha Kim found the stress of building a business impacting her sleep, she knew something had to change so she could show up every day rested and ready to work. Here are the realistic habit changes that helped her deal with insomnia.

OpenFeb 10, 2023
Why Support Isn't Just a Job for Me – It's a Career

It's fair to say that not many people grow up dreaming about working in customer support. It's not the typical aspirational career path! Indeed, some see a customer support role as a stepping stone to something else or a short-term job in a break from college or Uni. After nearly a decade working in a support role here at Buffer, I've come to think of customer support as a career in its own right, and I'm more passionate about it than ever. I've been working in the support team at Buffer for ni

FlowFeb 8, 2023
How I Turned Sudden Layoffs Into a $20 Million Business in Seven Years

Michelle Penczak never planned to be a founder, but when she found herself laid off suddenly, she slowly started building a business to support herself and other military spouses like her. Here’s how she’s grown steadily and sustainably since.

FlowFeb 7, 2023
How to Monetize Your Content

In this article, we will explore how creators can monetize their content online and best practices to make monetization successful.

OpenFeb 6, 2023
Spotlighting Culture in Ghana From a Buffer Teammate

At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Cheryl, one of our customer advocates, presents a deep dive into Ghana.

FlowFeb 1, 2023
What You Need to Know about Social Media Security

In this article featuring expert advice, we explore the potential dangers to your social media accounts and ways to keep them safe.

MastodonJan 31, 2023
Hello Fediverse! Introducing Buffer for Mastodon

Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and help you build a consistent and engaging Mastodon presence.

FlowJan 31, 2023
Ask Buffer: How Do I Gain More Email Newsletter Subscribers?

In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.

Case StudiesJan 30, 2023
Using Buffer to Grow a Paid Newsletter's Traffic by 2.5x

Dave grew his traffic newsletter by 2.5x using one simple (and fast) tactic. Here’s how.

OpenJan 27, 2023
Empathy and Customer Support: Finding the Right Balance

Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an

CommunicationsJan 26, 2023
Why it Looks Like Spam Emails are Coming From Buffermail

A few months ago it was brought to our attention that spam emails containing inappropriate content are being sent out and that it appears they are coming from a Buffer-owned domain (buffermail.com). The emails are not coming from Buffer or from buffermail. In this post, we’ll do our best to explain what has been happening so far for anyone who has been impacted. To start, many individuals are receiving emails with suspicious headlines like “Hello, email id” or “package waiting.” Those emails a

FlowJan 26, 2023
Personal Finance for Creators: What Creators Should Know About Managing Money

Making and managing money can be tricky to navigate, and as an online creator, your life is your business. In this article, we’ll cover key tips to help you handle income generation, budgeting, investing, and taxes as a content creator.

FlowJan 25, 2023
Feeling Conflicted About AI as a Content Writer

In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.

FlowJan 24, 2023
I Started Having Panic Attacks as a Business Owner — Here’s How I Reprioritized Mental Health While Still Growing

Stress is a normal part of running a business—but there’s a point at which it goes too far. When Ted Browning started having panic attacks from running his restaurant, he knew something had to change. Here’s how he started taking better care of himself while keeping the business growing.

FlowJan 23, 2023
4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.

OpenJan 20, 2023
How our Support Team Contributes to Product Launches

Launching a new feature is an exciting time at Buffer. It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. There's lots of excitement and a lot to celebrate. It's also a significant time for our Support team. A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the p

LibraryJan 18, 2023
The Complete, Actionable Guide to Marketing Personas + Free Templates

In this article, Aaron Beashel shares his experiences and learnings from creating marketing personas at several companies over the years.

FlowJan 18, 2023
The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey.

Content MarketingJan 17, 2023
Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts

In this article, Kevan Lee walks through everything a beginner needs to create an amazing podcast.

Buffer NewsJan 17, 2023
ContentCal Becomes Adobe Express: Here’s How Buffer Compares

You may have heard the news that ContentCal is shutting down. While it's always sad to see a valued tool go, the good news is that there's another great option out there for managing your social media: Buffer. In this blog post, we'll give you the lowdown on why you should give Buffer a try and how it can help take your social media game to the next level. So grab a cup of coffee and let's chat about all the features that Buffer has to offer. What’s happening ContentCal is shutting down c

FlowJan 16, 2023
Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.

FlowJan 12, 2023
7 Social Media Predictions for 2023 (according to experts)

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future. We can only make observations based on data and the cultural landscape and cross our fingers. Keeping that in mind, we — along with experts — outline what we’ve noticed peop