All posts - page 23
A collection of 2,592 blog posts
In this article, we'll explore both sides of picking a niche and guide you on how to find one that works for you.
These days, the strongest brands out there have a clear “why.” During every interaction with a business, customers are clear on why it exists, why it stands out, and why they should buy from it. Here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.
You don’t have to spend much money to develop a solid brand on your own. It just takes time and careful thought. In this guide, you’ll learn how to define your brand identity, story, style guide, assets, and social media — all while spending little to no money.
Facebook is the most used social media platform for marketers around the world. No matter what your marketing goals are, Facebook needs to be a part of your strategy. It’s crucial to learn not only how to create a Facebook Business Page but also how to use it effectively to promote your brand. We’ve put together our guide for setting up and customizing a professional Facebook page and share our advice for how to use that page to grow your business by engaging with your Facebook audience. 💡Sch
Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing strategy.
There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business.
We’ve all gone for a real ride with Twitter verification over the last few years. Getting verified on Twitter — when someone has the blue check mark next to their profile — used to be how Twitter identified notable accounts, but it has since evolved and changed. It used to be that you needed to request verification on the social network; now, anybody with a Twitter Blue subscription ($11/month) and a verified phone number can be verified on Twitter. In this post, we’ll give you a quick overview
Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish … … we needed a plan to promote the podcast. How do people promote podcasts? We didn’t know. We’d never promoted a podcast before! So we went to work, researching a
What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens. Check out the other interviews here. Welcome to the first installment of our new series, 🔓 Creators Unlocked, where we speak with creators to und
One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.
Creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! Get to know Stories Creator and the five free Stories templates we recommend.
Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.
In this article, we walk through the ins and outs of creating a social media report.
Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share information. I always enjoy looking at them, but always feel like there is no way I could ever create one myself. Or is there? There are so many tools being released every day allowing us to easily create better and better images— including infographics—to share and use in our marketing efforts. Even folks (like me!) who never thought it possible to cr
In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.
When Annelise Hillmann had an idea for a company while still in college, she could have waited until after graduation to get started. Instead, she started building while she was still a student—and she’s so glad she did. Here’s how her unique path helped her find success.
In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.
For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work. We’ll take a deeper look at some of the trends that currently exist in the
Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas for your next blog post. And Twitter offers a fun feature that makes it super easy to gather opinions from your audience on Twitter: Polls. With Twitter Polls, you can create super simple polls directly on Twitter with just the click of a button or a tap on your phone. We’ve been using Twitter polls a lot on Buffer’s Twitter and it’s a really fun and engaging feature that we recommend u
Feel like you’re trying to get the word out about your business and nobody is paying attention? Founder Tiffany Yu was having the same challenge, so she decided to take matters into her own hands and become her own best hype person. Here are some of her best DIY marketing strategies.
LinkedIn was once a network solely for professional updates and has since turned into a social network in its own right. There are over 850 million LinkedIn members worldwide and over 65 million business decision makers are on LinkedIn. In most cases, it makes sense for you to be an active participant on LinkedIn. For people who own and operate a business or are content creators, LinkedIn is increasingly becoming a top destination. As with most social networks, some of the best interactions and
Inspiration can be hard to come by, but AI can help. In this article, we walk through 50 prompts you can use to get the most out of AI for your social media.
Dave, a Customer Advocate at Buffer, shares how a new role within the company inspired a lifestyle change through new habits.
💡New update (Oct 2023): We’ve packed our AI Assistant full of features ready to support your growth. Tweak your tone, state your desired audience, and the AI takes care of the rest—all available with unlimited credits. I’m probably not alone in dreaming about having an assistant to help me out with posting on social media. Someone to bounce ideas off, someone to help me write updates, even someone to translate my posts. I’ve imagined this assistant styling my posts in specific ways to help m
