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A collection of 2,623 blog posts
In this article, we’ll break down the average Instagram engagement rate by follower tier and share what the numbers actually mean in practice.
Data-backed guidance on how often to post on LinkedIn in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
Looking for some low-lift ways to make yourself happier? Here's some of the best research that we've found on personal happiness.
Learn the basics of social media advertising — what it is, benefits, costs, platforms, and pro tips. Run your first paid campaign without the overwhelm.
Turn Facebook into a powerful tool for connection and growth with everything you need to create a smart, simple Facebook marketing strategy.
We’re intentionally investing in building a team of Buffer creators as a company-wide initiative. Here's exactly how (and why we're doing it).
Your Instagram posts can now appear on Google. Learn the ins and outs of Instagram SEO so your content and profile rank at the top of search results
Schedule up to 100 posts at once with Buffer’s new Bulk Upload feature. Import a CSV, review your posts, and publish. Ideal for creators, teams, and agencies who plan social content in spreadsheets.
Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.
In this guide, we’ll break down the elements that make up good hooks.
An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content.
Instagram’s new Friends Map is here. Learn how it works, how to keep your location private, and what it means for creators and brands.
Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community.
Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.
Here are some easy Instagram Reels trends to add to your content calendar (and yes, they’re actually fun to make).
From downloadable PDFs to spreadsheets to tools, here are over a dozen free calendar templates to help you plan your social media content — in the way that makes the most sense for you.
In this article, Suzanne, Buffer's Operations Manager, goes in-depth on how we encourage self-improvement at Buffer.
Since August 2024, I’ve posted on LinkedIn daily without missing a beat. Here’s my exact system for posting consistently, even when I didn’t feel like showing up.
From tools to timing, this guide to scheduling tweets in 2025 helps you show up more often and connect with more people on X/Twitter.
The essential TikTok statistics you need to know in 2025 — from demographics to what is actually driving views and engagement on the platform.
Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.
A big-picture view of why we’re rebuilding the API at Buffer, who it’s for, and where we’re headed next.
Here’s how to schedule posts on LinkedIn — and why scheduling can help you grow your audience.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.