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In this article, we’ll walk you through how to schedule YouTube Shorts.
If you're serious about promoting your brand or business on social media, chances are you've already realized the power of Twitter. With millions of active users and a unique real-time nature, Twitter can be a game-changer when it comes to reaching your target audience and engaging with your followers. However, keeping up with Twitter's fast-paced environment can be a daunting task. With thousands of tweets being posted every minute, it's easy for your content to get lost in the noise. That's w
Isaac Newton discovered gravity. I discovered what a four-finger swipe does on my Macbook. The discoveries will not go down the same in history, but I have to admit: I was pretty stoked to find mine. Little epiphanies like these are hugely satisfying when I’m trying to squeeze just a little more time out of each and every day. A second or two here becomes a minute or two there. It’s an awesome feeling to sense that you’re working just as fast as possible. We’re always looking to work smarter,
Advanced Search is a goldmine for marketers and small business owners because you can easily find new customers and search someone's tweets. In this post, we'll show you how, and we'll also share a whole host of other top tips and tricks to help your business win with Twitter Advanced Search.
Have you ever pulled a social network’s logo from Google and thought, “I hope this is the right one?” Staying up to date with the latest social media logos can be a challenge. Even once you’ve found the correct logo, it can take time to understand the finer details within the brand guidelines: * How much spacing should be around the logo? * What colors should I use? * What size should it be? etc, We put together this resource to keep you updated on the most popular social media logos, savi
How do you know if your customers (and potential customers) are talking about you on social media? Use social media monitoring tools.
Just last week, someone hit me with a "GMTA" and I was left feeling like a T-Rex trying to operate an iPhone. (For those playing at home, it stands for "Great minds think alike".) But hey, if you're in the same boat, don't worry, we've got your back! Turns out, acronyms and abbreviations are EVERYWHERE, especially in social media and digital marketing. I thought it’d be great to share some that seem to come up quite often. I’ve collected over 170 social media acronyms and abbreviations and pla
One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling. I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share t
Facebook is the most used social media platform for marketers around the world. No matter what your marketing goals are, Facebook needs to be a part of your strategy. It’s crucial to learn not only how to create a Facebook Business Page but also how to use it effectively to promote your brand. We’ve put together our guide for setting up and customizing a professional Facebook page and share our advice for how to use that page to grow your business by engaging with your Facebook audience. 💡Sch
We’ve all gone for a real ride with Twitter verification over the last few years. Getting verified on Twitter — when someone has the blue check mark next to their profile — used to be how Twitter identified notable accounts, but it has since evolved and changed. It used to be that you needed to request verification on the social network; now, anybody with a Twitter Blue subscription ($11/month) and a verified phone number can be verified on Twitter. In this post, we’ll give you a quick overview
Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish … … we needed a plan to promote the podcast. How do people promote podcasts? We didn’t know. We’d never promoted a podcast before! So we went to work, researching a
Creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! Get to know Stories Creator and the five free Stories templates we recommend.
In this article, we walk through the ins and outs of creating a social media report.
Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share information. I always enjoy looking at them, but always feel like there is no way I could ever create one myself. Or is there? There are so many tools being released every day allowing us to easily create better and better images— including infographics—to share and use in our marketing efforts. Even folks (like me!) who never thought it possible to cr
Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas for your next blog post. And Twitter offers a fun feature that makes it super easy to gather opinions from your audience on Twitter: Polls. With Twitter Polls, you can create super simple polls directly on Twitter with just the click of a button or a tap on your phone. We’ve been using Twitter polls a lot on Buffer’s Twitter and it’s a really fun and engaging feature that we recommend u
LinkedIn was once a network solely for professional updates and has since turned into a social network in its own right. There are over 850 million LinkedIn members worldwide and over 65 million business decision makers are on LinkedIn. In most cases, it makes sense for you to be an active participant on LinkedIn. For people who own and operate a business or are content creators, LinkedIn is increasingly becoming a top destination. As with most social networks, some of the best interactions and
In this article, Aaron Beashel shares his experiences and learnings from creating marketing personas at several companies over the years.
In this article, Kevan Lee walks through everything a beginner needs to create an amazing podcast.
YouTube Shorts are YouTube’s answer to short-form content. The vertical video format. If you want to get your head around YouTube Shorts and possibly incorporate it into your strategy, then this article is for you.
In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools.
Learn the science, research, and psychology behind what makes the best profile picture for your social media accounts.
Most marketing advice nowadays encourages small business owners to be active on multiple social media sites. From humorous TikToks to informative Twitter threads to aesthetically pleasing Instagram Reels, content creators have successfully learned the best ways to leverage each platform. With new social media sites on the horizon, there will be even more opportunities to be creative online and repurpose content. When you repurpose content, you take one form of media, like a blog post, and remak
Scroll through your Twitter feed, and you’ll most likely come across not one but several threads on a variety of topics. There's a good reason for that: Twitter threads, with their longer format, make it possible to break down content in an easy, digestible manner. We’ve even conducted an experiment in the past and found that Twitter threads generally perform better than a simple tweet. Sometimes, a 280-character tweet won’t be enough to get all of your thoughts across, making threads a great t
Companies create communities to build genuine relationships between their clients, supporters, and audiences. This guide will walk you through the steps and best practices for creating and managing a community that connects with your audience.