Guides & Courses - Page 3
A collection of posts on Guided Courses
Social media is a crowded place. You need every competitive advantage possible to stand out. Luckily, giving your social media posts a little something extra doesn’t have to mean to a lot of extra work for you. In this post, we’ll go over some simple tricks and best practices of social media formatting to help you create unique, stand-out posts on Twitter, Facebook, Google+, LinkedIn and Pinterest, along with some tools to help you create memorable blog tidbits worth sharing. Let’s get starte
The currency of social media is the share. We all want to be the go-to person with the latest news, the most intriguing viral content , or the best hidden gems followers wouldn’t have found otherwise. Some people just have a knack for finding and crafting the perfect share. The rest of us have to work a little harder. Really, great social media sharing is a skill. And like all other skills,
Through-out 2013, there were a number of posts here on the Buffer blog that you and others simply found more useful than any other posts. How do we know? We looked at all our past post through a simple Google Analytics analysis and this is what we found. Since we recently launched Buffer for Business, we thought of putting together a complimentary guide of the best resources for you to make the most of Social Media in 2014. In case you missed any of these, or need a refresher, here are the top
Here is something I realized pretty quickly: Getting started with any type of online paid advertising can seem overwhelming. Yet, there are two online platforms you just can’t avoid: Google and Facebook. With over 1 billion active users, Facebook is one of the most important social networks for advertisers, and whether you like it or not, it’s something every small business should attempt to master. In fact, according to a study from Pew Research Center [http://www.journalism.org/2013/10/24/the
I have a link to Facebook in my bookmarks bar, so I can visit it with just the click of button, but the link doesn’t go to facebook.com. It’s actually a link to one of my closest friends’ profiles. So my Facebook landing page is actually her profile page. It’s been this way for about a year now. Here’s why: I stopped spending a lot of time on my Facebook News Feed, because I found that the posts I was seeing weren’t too interesting, and I thought I didn’t have any control over that. But it tur
Our biggest aim at Buffer is to help you share content on social media in better ways. I wanted to look at ways we can help you with this entire process, from finding the content to sharing it, to analyzing your social media posts. So I’ve uncovered some cool ways to do these things that you might not already know. Why find and share great content? Maybe you’re wondering why we focus so much on discovering and sharing awesome content here at Buffer. There are a few reason
Over 400 million Tweets are posted every day on Twitter. And close to 8 billion items are posted on Facebook. How can you make sure you are part of the mix every day? And most importantly how can the updates you throw in be of great value? The answer is somewhat simple: Use the right tools with the right workflow. That way you can make sure that you will be at the edge of efficiency and also build a great following. Providing your friends and followers with amazing content from across the web,
Note of appreciation: This is a guest post by Jordan Lyall from Twin River Labs. I have been DYING for such a tool that lets you easily add Tweet buttons to sentences in your posts. Jordan has done an amazing job here. I think this will be incredibly useful to any blogger! ? One thing I learnt: People don’t share your articles simply because of the great content. Unless you already have a following of passionate readers, the “post it and forget it” strategy tend
This is a guestpost by Simon Blackley (@simonblackley) of communications agency ESN. More about Simon at the end of the post. News, ideas and pictures of dogs wearing sunglasses spread around the planet with unprecedented speed. I found that we enrich our online networks by finding, selecting, combining and contextualising content that will be of value to them. In doing so, we build our own social brands. But we have lives, too! – jobs, families and strange hobbies. Without a streamlined cura
The following post is a guestpost from Alicia Cowan, a great Social Media thinker and blogger. More about her at the bottom of the post. You’ve probably heard or even learnt that it’s not very effective to hard sell on Twitter. Constantly pitching your own products and services will get you nowhere. So the only thing hard selling will get you is unfollowed, blocked or labelled a spammer. Ouch! That’s all true – but we’re not using Twitter just for fun! We’re there to promote our business too.
Last night, we had another one of our weekly Buffer meetups here in San Francisco. Klaus (@cavemanklaus), one of our awesome Buffer friends asked us a question that I originally thought might be much easier to answer: What is the best way to retweet someone? Klaus mentioned he sees a ton of different ways people are doing retweets these days. What is the best way to go about it? What are the advantages of doing a Twitter native retweet? What are the disadvantages of doing an “RT” retweet? Whi
So you want a job in social media, do you? Realize it’s not always about experience. Attitude sometimes has a lot to do with getting hired in a social media job. Your future employer will Google you, and top social networks you are on will appear. So be on all the big ones, and be current, appealing, and active. An up-to-date profile with a clean-cut headshot or face pic is a must. Also, have a personal page, like a blog or Tumblr. Ideally, own your own .com with your first and last name. Gue
Don’t worry, we’ve all made mistakes. And Twitter can be tough to learn! But some things are easier to excuse than others. You have to make an effort. One of the easiest ways to learn Twitter is to follow good people and ask them questions. Or read blogs with lots of Twitter tips (like this one). Keep a real or virtual notepad handy to jot down questions as you go so you won’t forget them later. Then take some time each week to ask folks or do some searches to find the answers. Got a specifi
“Twitter is responsible for getting me my current job” Is what Antonia Harler said when I briefly interviewed her about her recently published book “Twitter as a tool for relationship marketing” and the true power of Twitter. The book, as I like to call it, is actually her Master’s Thesis, which she finished last year and is finally available to the public. What’s in it for me? What struck me whilst reading this piece was that it achieves something phenomenal. It is the first academic paper