Rochi Zalani
Rochi helps SaaS companies in the creator economy and productivity space grow their business through long-form content. She is proficient in SEO, thought leadership, and content strategy.
A collection of 59 posts by Rochi Zalani - Page 3
This article looks into social media benchmarks for various industries and platforms.
In this article, I’ll tell you how you can join the ranks of these Facebook-famous brands and increase engagement on Facebook.
In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.
All the latest details about X's algorithm, plus solid, reliable principles that help creators and brands successfully build an audience.
Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.
We'll show you how to grab the attention of Facebook's 2.7 billions users with our complete guide to Facebook ads.
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.
What if you could read your audience’s mind? You could create the products your customers need, improve your profits, and save many hours. You’d become the creator or brand that just “gets it.” Ding, ding, ding! Your wish is granted. 🧞 There is a way to keep your pulse on the market and proactively anticipate what your audience wants — through social listening. What is social listening? Social listening is observing what your audience is saying about your brand and industry online to unde
Imagine forming a group chat with your audience. Like-minded people with a common interest share their struggles, others respond with helpful solutions, and everyone feels like they belong. A Facebook Group is exactly that — building a community of your followers and bringing them together. It’s a direct line to your audience without worrying about algorithms or organic reach. In this article, we’ll cover Facebook Groups from A to Z — how to create, manage, and use them to drum up engagement.
Instagram Live is your direct line to your audience. There’s no interference from the Instagram algorithm, the whole process is interactive, and you move to the top of everyone’s Instagram Stories. Your engaged followers might even get a push notification (if they have them turned on) that you’ve started an Instagram Live. They’re the perfect addition to your social media marketing strategy. The problem? There are no retakes. If you don’t make the live broadcast engaging and fruitful, you risk
As a social media manager, you spend your day juggling various hats: capturing ideas, recording content, designing aesthetic visuals, writing compelling captions, monitoring post performance…I could go on. But, many tasks on your to-do list are tedious, repetitive, and time-consuming. These jobs are a necessary evil — they need to get done, but they barely move the needle for your social media marketing strategy. What if I told you you could do many of those tasks in half the time or less? Her