Rochi Zalani
Rochi helps SaaS companies in the creator economy and productivity space grow their business through long-form content. She is proficient in SEO, thought leadership, and content strategy.
A collection of 59 posts
Getting more views on YouTube is challenging, but it’s also not as difficult as it seems. Learn 13 practical ways to boost your YouTube views.
Learn the basics of social media advertising — what it is, benefits, costs, platforms, and pro tips. Run your first paid campaign without the overwhelm.
Your Instagram posts can now appear on Google. Learn the ins and outs of Instagram SEO so your content and profile rank at the top of search results
Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.
Learn exactly how to schedule posts on TikTok via your mobile and computer.
Learn the fundamentals and advanced principles of Instagram marketing — with examples, expert tips, and timely best practices.
More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
From subscriptions to UGC to merch — discover 13 ways to monetize your Instagram following, even if you don’t have a large following.
TikTok is bursting with potential. Learn 14 no-fluff strategies to get more followers authentically, build trust, and connect with your community.
Save time, automate processes, get in-depth analytics, and more with these best-in-class social media tools for 2025.
Learn all about user-generated content — what it is, why you should use it, and how to leverage it in your marketing channels.
Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.
Learn why social media monitoring matters — and pick one of the seven tools from this list to never miss a brand mention again.
TikTok hashtags can help you boost visibility and reach a broader audience. Learn how to use them with 250 curated examples.
Looking to kickstart your paid efforts on Instagram? This guide shares how you can run Instagram ads by boosting posts and by using the Meta Ads Manager.
An everything guide to getting started with video marketing — from content to equipment to editing, and more. Plus, real-life examples from creators and brands to inspire you.
Social media analytics can be a goldmine of insights to inform your strategy. But how do you stitch them together? Here are 11 social media analytics tools that can help.
Real-life social media campaign examples from trailblazing brands to inspire your next big project.
Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.
You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!
A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.
This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.