Kevan Lee
Former VP of Marketing @ Buffer
A collection of 259 posts
When I can find the time to do so, I love to plan ahead. I’ll write out tomorrow’s to-do list. I’ll add ideas to our content calendar. And I’ll schedule the next day’s social media updates—or even the next week’s, if I’m feeling ambitious. Maybe some day I’ll get to the point of scheduling a month or even a year ahead! Scheduling part of your social media content in advance is well worth it and should be a part of your content strategy. And I’ll be happy to share with you some social media ma
Isaac Newton discovered gravity. I discovered what a four-finger swipe does on my Macbook. The discoveries will not go down the same in history, but I have to admit: I was pretty stoked to find mine. Little epiphanies like these are hugely satisfying when I’m trying to squeeze just a little more time out of each and every day. A second or two here becomes a minute or two there. It’s an awesome feeling to sense that you’re working just as fast as possible. We’re always looking to work smarter,
Just last week, someone hit me with a "GMTA" and I was left feeling like a T-Rex trying to operate an iPhone. (For those playing at home, it stands for "Great minds think alike".) But hey, if you're in the same boat, don't worry, we've got your back! Turns out, acronyms and abbreviations are EVERYWHERE, especially in social media and digital marketing. I thought it’d be great to share some that seem to come up quite often. I’ve collected over 170 social media acronyms and abbreviations and pla
Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish … … we needed a plan to promote the podcast. How do people promote podcasts? We didn’t know. We’d never promoted a podcast before! So we went to work, researching a
In this article, we walk through the ins and outs of creating a social media report.
In this article, Kevan Lee walks through everything a beginner needs to create an amazing podcast.
In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools.
Learn the science, research, and psychology behind what makes the best profile picture for your social media accounts.
After launching its first brand to market, the team reflects on the journey and what’s next for Pattern.
Inspiration doesn’t always come from obvious places. Can 70’s jazz music encourage a culinary revolution?
Slow down. Pause. Step Back. The road to launch isn’t always straight.
Rediscovering the joy in everyday moments pulls the team towards a new mission.
With their agency at the forefront of its industry, success wasn’t quite what it seemed.
You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed . At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed. Likes are the way that we measure the world’s most popular posts [https://buffer.com/resources/tentree-earth-day-social-media-ca
You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into a new tool and have it tell you what it thinks. The more feedback, the better. That’s why we’re such big fans of quick and efficient marketing graders. You get actionable data, and you get it in seconds. I’ve bookmarked several of my favorites and dug up a handful of other useful gr
What if the most valuable data person on your team is your social media manager? It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Growth marketers. Analysts and quants. Or maybe there’s no data team and it’s just you and your closest confidantes, poring over the numbers together. Regardless, teams with social media managers are sitting on a goldmine of da
Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like for you to give it a try with
Product marketing can seem like a catch-all for the many various skills, tasks, and activities that help people discover and love a product . Because of this, product marketing can have few bounds. It can feel loose yet vital. Abstract yet essential. Fuzzy yet powerful. And because of this juxtaposition, there’s a risk that you won’t get the full impact of proper product marketing if you don’t have things figured out for your team. This is
Within any company, the organizational chart lives a complicated, contradictory experience. At times, the org chart represents beloved clarity and organization. Other times, it represents rigidity and the tyranny of top-down, hierarchical systems. Organizations often phase out their org charts only to resurrect them again when they find themselves looking for an answer on organization and structure. While some may come back in original form, many companies are looking for new and improved ways
Only 10% of customer messages are answered on social media . Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and m
We hope you’ve had a great year. We’ve had a lot of fun here at Buffer , and have learned a lot while serving our customers and building our business this year. And, as always, we’ve done our best to capture all these learnings here on the Open blog to share with you. Thinking about all that’s happened here over the last year, several key moments stand out. We’d love to look back with you on some of the biggest Open blog posts from 2018
With transparency in business on the rise, more and more businesses have been talking openly about their hiring, their diversity and inclusion efforts, and even their revenue. Transparency is more than just a PR or marketing ploy for a business. There are significant advantages to productivity, trust, culture, and morale when you embrace transparency. We are fortunate to have been learning about transparency for the past seven years at Buffer — lots of lessons, good and bad, that we’re ex
Can you tell when you’re talking to someone from Buffer ? Absent any Twitter handle or an email “From” name or other identifying element, if you were essentially Internet-blindfolded, could you distinguish between a conversation with one brand versus another? If so, what a powerful impact that brand must have! We’d love to cultivate this type of unified voice and style at Buffer. As part of that journey, we created a company-wide content style guide as a resource on communi
Diversity and inclusion is one of the most important areas for us as we grow our company. We’d love to help others embrace it as well. In addition to all the benefits we’ve seen — innovation, product quality, unique perspectives, team morale, success — we believe in diversity and inclusion because it is the right thing to do and is the type of future we want to build toward. This article contains a lot more detail on the subject as well as specific strategies and tactics that you can imple